In the age of the selfie, there was no way that beauty wouldn’t become digitalised in some way. These days, trying out a whole new look doesn’t have to involve a visit to the Mac counter, or a trip to Benefit’s beauty bar. Instead, there is a range of apps out there to give you access to all manner of makeover options – whether it’s creating a celeb look, or finding out what shades are the perfect fit for you.

In our latest blog, we take a tour of five beauty apps that offer all manner of great options for the beauty-loving lady. From live try-ons, tutorials and selfie analysis, these digital innovations are a great way for you to try before you buy. You can also have great fun playing with your photos, enhancing your pictures or developing a shock new style that’ll make your social channels shine. Go to the blog page for the full story.

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