Victoria Beckham’s announcement that she’s going to launch her own YouTube channel – and the fact that more than 25,000 people have already subscribed to it over the last few days – proves how powerful beauty vlogging has become. But you don’t have to possess star power to become a star beauty vlogger. Whether you run your own beauty business or you’re a beauty professional working in a salon or spa, beauty vlogging is a fantastic (and potentially lucrative) way to stamp your personality on the industry you love. Not only could it establish you as a trusted expert and set you apart from your competition, you’ll gain a loyal following and potentially attract more clients, sponsors and business opportunities along the way.
But before you dig out your favourite cosmetics, switch on the camera and start uploading your beauty secrets to the world, here are five top beauty vlogging tips you should think about.
Know what you’re doing!
It sounds like a no-brainer, doesn’t it? However, a lot of hopeful beauty vloggers fail after their first few videos because it’s obvious they don’t have the knowledge and expertise their viewers are looking for. It isn’t enough to be enthusiastic about a product or make-up technique or read a review in a magazine and then try to vlog about it because it’s the next big trend, all the truly successful beauty vloggers know what they’re talking about and take time to do their homework.
Be the best friend we’d all love to have
You don’t need a firecracker ‘all singing, all dancing’ personality to become a successful beauty vlogger. In fact, too much “look how amazing I am” can be a definite turn-off. But what you do need is to be friendly, engaging and relatable. Just like being a beauty professional in the away-from-the-camera world, a little warmth can make your viewers relax and listen more openly to what you’ve got to say. After all, you’re doing this because you want to reach out to people and share what you know, right? Be natural and honest and your fanbase will find you.
Don’t write a script
Unless you’re a professionally trained actor, writing and learning a script is a very bad idea. On one hand, you’ll be so concentrated on getting the words absolutely right that it’ll start feeling like hard work (which will become very obvious once you’re on camera) and, on the other hand, you’ll be so focused on remembering your script while you’re on camera that you’ll probably end up looking and sounding stilted and robotic. Don’t forget what we mentioned a few moments ago – being natural is key to beauty vlogging success.
However, that’s not to say that you shouldn’t do a bit of careful planning beforehand. Just know how much time you want to use (the shorter is often the better), work out your beginning and end, make a few notes you can keep on a card beside the camera (only a word or two to remind you of each important point), and then begin. Don’t rehearse unless there’s something particularly tricky you want to make sure looks right on camera and definitely don’t keep stopping and starting because that will only grind you down and batter your confidence. Think of it like a conversation with a single person which (setting all the tech aside) is exactly what it is. Relax and smile and let your enthusiasm shine.
It doesn’t matter how much hard work and personality you’ve put into your vlog, if the lighting is bad and the sound is off and it looks like you’re recording this in somebody’s shed… well… no-one’s going to stick around to keep watching.
For obvious reasons, lighting is especially important where beauty vlogging is concerned because your viewers need to clearly see what you are doing. If your techniques and products aren’t looking fabulous, the followers, sponsors and product placement opportunities will switch over to another channel. But the good news is you don’t need an expensive lighting set-up to start vlogging like a professional – ring lights are a favourite tool used by most make-up vloggers and they can be pretty cheap to buy if you shop around. Alternatively, you could use a window as a front light but make sure the camera’s shadow isn’t visible in the shot.
Of course, it doesn’t matter how good the picture looks – your viewers need to hear you clearly as well. That’s why most vloggers recommend using an external microphone because built-in microphones will often pick up background noise that could make you inaudible. Choosing a microphone is usually dependent upon the type of camera you’ll be using – whatever you do, don’t use the camera and mic on your home pc because the quality will be terrible (anyone who’s ever video-Skyped will know about that!) You’ll also need to think about editing software to make your vlogs look really slick.
Buying the right equipment can seem like a daunting prospect but, if beauty vlogging is something you really want to be a hit at, the investment will be worth it in the end.
Take your time
Don’t expect your first view videos to make you a star. The beauty vloggers who are most successful have taken months and, sometimes, years of regular hard work and dedication to build their following and their reputation. Beauty vlogging is all about perseverance and doing it for the right reasons. Put up content every week to show you’re committed and don’t be afraid of constructive feedback (but ignore the trolls, because they’re an occupational hazard.) Also, use social media platforms like Instagram and Twitter to promote your videos and hashtag the beauty brands you’re using, because when a brand realises you’re promoting them that could result in an important contact and your first big step towards vlogging glory.
There’s so much more we could tell you about this but there’s one big thing to remember: if you’ve trained with the LBTA, you’ll already have the beauty knowledge and skills you need to give you a head start in the beauty vlogging world. Want to know more about the LBTA? Get in touch! Now – who’s ready for their close-up?!
Alice has a keen interest in beauty courses and enjoys educating people on the great courses at LBTA.